Seamless support every step of the way

Challenge

Deliver a personalized enrollment strategy focused on employee wellbeing in the midst of a global health crisis
Complex enrollment needs amplified by global pandemic
Improve employee engagement with benefit options
Reduce the client's administrative burden related to managing their benefits program

Solution

Colonial Life addressed the client's complex enrollment needs with virtual enrollment tools and a personalized benefits communication and education strategy, enabling employees to have 1-to-1 benefits counseling convenient to their schedules. This approach boosted employee engagement and decreased the client's administrative burden.

Key tactics for success

A team of local and national Colonial Life benefits experts dedicated to every aspect of the enrollment, from pre- to post-enrollment and beyond
A highly trained National Enrollment Team committed to educating each employee on their benefit options
Holistic focus on employee wellbeing
Flexible enrollment technology

"Our counterparts at Colonial Life were phenomenal in helping us pivot on a dime to a virtual enrollment strategy. They went above and beyond to deliver a holistic and empathetic enrollment experience."

— Ian Skinner SVP, HUB International

Results

Nearly 1,000 employees attended 1-to-1 benefits counseling via co-browsing or telephonically. Flexible enrollment options, combined with a robust communication strategy, helped employees obtain personalized education on their core and supplemental benefits as well as key wellness resources, like an Employee Assistance Program (EAP).
77% of employees who attended enrollment added voluntary coverage. When employees receive personalized education on their benefit options, they’re able to make informed decisions about financial protection for their unique needs.