Beyond traditional health insurance | Voluntary Benefits

Boosting public sector benefits engagement

Colonial Life partnered with a municipality and over 70 schools to streamline benefits administration, boost employee engagement and bolster their benefits offering. Ready to learn what we can do for your organization?

Company profile

Municipality and 70 schools
7,500 employees
Northeast

Challenges

Manage complex logistics for an improved enrollment experience
Improve employee education and engagement across many locations
Build employee engagement across many locations
Enhance the employee benefits offering at no additional cost to the employer
Replace two benefits carriers while streamlining benefits administration for HR

Solution

Colonial Life partnered with a municipality and over 70 schools across the Northeast to address challenges and enhance their employee benefits offering. By leveraging our trusted partner network and combining voluntary benefits, we were able to create a more robust benefits package. We offered virtual, over-the-phone and on-site enrollment options, ensuring accessibility for all employees. Benefits counselors were present at numerous locations, providing personalized support and guidance. Colonial Life also implemented a comprehensive onsite communication effort and deployed a digital communication and education campaign to ensure employees were well-informed about their benefits options.

Key tactics for success

Provided flexible enrollment options, including virtual, on-site and over the phone
Offered benefits counselors onsite at numerous locations
Deployed a digital communication and education campaign
Delivered robust onsite communication support

Results

Enrolled 325 employees for the new Flexible Spending Account (FSA) plan year for valuable savings opportunities.
Enrolled 1,007 new Colonial Life policies, expanding the coverage and protection available to employees.
Increased employee engagement and interest in our voluntary benefits and value-added services.
Extended the enrollment timeline to accommodate high employee demand.

Source: Colonial Life internal data, 2022.

This success story is true. The customer's name and other identifying characteristics have not been disclosed to preserve confidentiality.