First steps to starting a successful small business

If you've got a great idea for a business that has the potential to drive profits and generate a customer following, there is still the matter of transforming your idea into reality. There is more to creating a small business than simply opening up shop.

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Delegation the art of learning to trust

From bringing in new customers to handling payroll, we wear a series of hats from one day—or one hour—to the next. But if, like me, you want to grow your business, you need to outgrow that one-person-show mentality and trust your people to take some of the work off your plate.

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Employee wellness: 5 healthy habits to try

Humana and the Economist Intelligence Unit’s survey in October 2015 found that 91 percent of employees said taking part in a wellbeing program improved their fitness, and 71 percent believed that wellness programs had at least a moderate impact in lowering their stress levels.

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How to market your business on social media: Part 2 - Twitter

Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter. According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers. But Twitter requires different strategies.

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How to market your business on social media: Part 1 - Facebook

Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones. Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.

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How the Delta variant impacts 2022 enrollment: Are you ready?

The stakes are high this open enrollment season. Learn about three practical tactics for a safe and effective enrollment.
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Free ebook – The Buyer's Guide to Voluntary Benefits

Download our free eBook, The Buyer's Guide to Voluntary Benefits, to learn more about voluntary benefits and why your business will benefit from offering them.