How to create an awesome holiday marketing plan

Every year the holiday season creeps up on me. The leaves begin to fall and the temperature starts to drop and before I know it there are holiday ads on the TV and stores are stocked floor to ceiling with decorations, stocking fillers and gift wrap.

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7 costly onboarding mistakes you can avoid

When making a new hire, it’s important that the onboarding process is handled carefully. If it is not done correctly, then you could end up with a number of issues: hiring the wrong person for the job, seeing a rapid turnover rate, or having clashing expectations of the new employee’s productivity and role, for example.

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How to decode résumé jargon: find the true meaning

I’ve been busy trying to recruit a new salesperson for my team, which means I’ve been spending the past few nights reading résumé after résumé. Luckily, there were a few really great ones in there and interviews are pending, but I was surprised how hard I had to work to find them among pages and pages of seemingly endless résumé jargon.

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Top 5 time management tips to boost productivity

We all face crippling deadlines from time to time, and no matter how hard we try, there never seems to be enough time to get everything done. Some of us feel the pressure building up day after day as we accomplish mind-numbing task after mind-numbing task, never actually getting close to our to-do list finish line.

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7 simple brand identity tips - what you can do

What’s your small business brand identity? Sure, you’ve got a logo, a website, business cards, signage and perhaps even a storefront – but your brand is so much more than the “look” of your business. While all these can help you project a carefully crafted image to your customers, true branding runs a lot deeper.

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