Reach the customer behind the curtain

Quality and innovation are improved if everyone at every phase of the process thinks of that ultimate consumer, but what does that mean for most of your workforce? Learn how to keep a customer-centric approach to your business, even if that customer if a bit hard to find. 

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How voluntary benefits can save you money

Every workplace is unique. So is every person who works in it. And each employee has different wants, needs and ambitions. See how offering Voluntary Benefits can meet those needs, without breaking a company's budget.

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Sustainable health care cost containment: What works best?

There are obvious benefits of offering health insurance to employees. The most obvious? If you don’t offer health insurance, you won’t be as attractive to the employees you want to attract. Learn about the solutions to combat this problem, without breaking the bank to do so. 

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Nine women who are taking Atlanta by storm

If any of these women have anything to do about it, 2017 in Atlanta is shaping up to be a great year for women. Here's how nine women are trailblazing across Atlanta in multiple industries - from startups to Fortune 500 companies - and what you can learn from them.

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6 easy ways to help improve your internal communications

For companies battling through tough economic times, effective internal communications may not sound like a top priority. But clear and effective communication within a company, no matter what size, is a big deal. Get it wrong and you’ll soon have a workforce that is unsure, inefficient and struggling with motivation.

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How to market your business with an event

Since a good event takes time to pull off, the time to start planning is now. If you’ve not done an event before, it does take some planning, but the rewards – new customers, customer loyalty and great new contacts – can definitely be worth the man hours.

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4 businesses that have overcome tough times, and what they taught me

Fail faster; succeed sooner, as they say in Silicon Valley. Learning from those who hit the hard times so you can avoid expensive mistakes before they happen is also a good idea when it comes to succeeding in business. Here are four examples of businesses that made it through hardship and came back stronger than ever.

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How social media can make or break your brand

In our increasingly digital world, social media is an important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, allows brands to interact with their customers, attract new ones and increase their exposure. However, as much as these sites have the power to build and make a brand, if not used properly, they also have the potential to break a brand. That’s why we’ve created our new infographic, which explores the dos and don’ts of using social media for business.

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