How Twitter Polls can help you better understand your customers
When it comes to growing my business I'm definitely not one for standing still - I don't prescribe to the 'wait and see' mentality. Instead, I like to try different things all the time.
Don't get me wrong, I'm still a freshman as far as online marketing is concerned, but I'm learning all the time!
I've discovered it's healthy to keep an open mind, but not to sweat things too much if they're not producing results. If what I think's a great idea doesn't work, then 'Hey, it was a bad idea.' I resign it to the trash can and move on.
Take, for example, my Twitter presence. Now, I love to read all the blog posts I can on how to better manage social media for business.
I love reading the thoughts of Jeff Bullas, Mari Smith, Sam Hurley, Joe Pulizzi and Ian Cleary.
Incidentally, you should seek these guys out if you're serious about marketing your business online. They're the best at what they do and share a ton of good stuff, which I've found essential for helping me navigate the tricky marketing waters.
So, I've been experimenting with a bunch of social media tactics over the past few months. Stuff like posting with and without images, using quotes, sharing more posts from around the web, and so on, with varying degrees of success.
However, one thing I've discovered that really works for me is Twitter polls.
It's a cool way of gauging the thoughts, interests and challenges of my audience. I have to say, It's been a bit of a revelation.
My first attempt at a poll
What I love most is that it's been an awesome way of informing future blog posts.
The results of the first poll I conducted (above) showed that resources were most important to business owners.
So, I dug a little deeper with a follow-up poll:
And I discovered two things. With my second poll, I'd had a higher* (modest, but higher) number of respondents, which showed that the first wasn't a 'one hit wonder', but I now knew which resource was most important to my audience.
This was great! Why hadn't I thought of this before?
If my audience valued social media as a marketing resource, then maybe I could share my personal thoughts and experiences of using social media, so I wrote a blog post about why I use social media for business.
I've since followed up this blog post with several other social media-related blog posts, and they've also performed really well.
Recently, I wanted to know which blog post I'd written had performed best on Twitter and I found this great tool called My Top Tweets.
Just type in your Twitter handle, hit Go and it returns your top 10 best tweets.
Guess which was top of the pile for me?
Polls have been a hugely valuable addition to my Twitter marketing efforts. It can often be tricky to get a response to questions asked online, maybe because people are a little reticent to put themselves out there. I get that, which is probably why polls generate the responses they do - the responses are anonymous.
But no less powerful.
Here are a few takeaways about polls. By all means, run a poll however suits you. Experiment with timings, choices and hashtags, and see what works. Here's how I do it:
- Run each poll using all four possible choices. This is just a personal thing, but I find with a wider spread of choices you'll get more responses in total.
- Pin your poll tweet. New followers, people just discovering your page or those who always check out your homepage (hey, some do!) will see the poll front and center. This is true for any post you wish to highlight.
- Run the poll for the maximum time Twitter allows, which is 7 days. At a push I'll go as short as five, but any less and you're probably not going to get enough of a response.
- Include hashtags. If you want a particular set of people to be able to find it, for example #entrepreneurs, then hashtags are a must.
- Use the responses to write blog posts around the topic. Maybe something around the most voted for, and therefore most important to your audience. But don't leave out the least voted for - you could definitely create something that asks why this isn't so important, desired or valued. Perhaps run a further poll on this first.
- Repurpose the content you create (Video, infographics, etc.). Your blog post doesn't have to be the end of the matter. Will it make a great infographic? Could you build it into a longer piece?
*More recent polls have received responses upwards of 50.
The companies I mention or link to in this post are just examples that I thought you'd find useful – I don't endorse them or their services. I have no affiliation with them and make no representation about their services.