Lessons learned from the first enrollments of the COVID-19 era

Webinar (October 29, 2020)

This has been an enrollment season like no other. With historic numbers of employees working from home, worksites closed or open in a limited capacity and massive disruption to daily schedules, this is one of the most important years for benefits employees have ever experienced — making enrollment critical. In this webinar, three thought leaders in the benefits space share best practices and key learnings they’ve seen in companies of all sizes across the United States, as they navigate the challenges and opportunities created by this unprecedented moment in time.

Free brochure — Flexible enrollment solutions

Enrollment doesn't have to be complicated. Our free brochure walks you through flexible enrollment solutions, including virtual enrollment, to connect with your employees wherever they are.

About the speakers

Sharlyn Lauby headshot

Sharlyn Lauby

Author of HR Bartender, President, ITM Group

Sharlyn Lauby is the author of HR Bartender and president of ITM Group, a Florida-based training and human resources consulting firm focused on helping companies retain and engage talent. Prior to starting ITM Group, Lauby was vice president of human resources at Right Management Consultants, one of the world’s largest organizational consulting firms. She has designed and implemented highly successful programs for employee retention, internal and external customer satisfaction and leadership development. Publications such as Reuters, The New York Times, ABC News, and The Wall Street Journal have sought out her expertise on topics related to human resources and the workplace.

Shawn Ferguson headshot

Shawn Ferguson

Senior Vice President, Voluntary Benefits, Acrisure

Shawn Ferguson is the Senior Vice President of Voluntary Benefits at Acrisure, one of the world's top 10 insurance brokerages and the fastest growing in the world over the past six years. He is responsible for implementing successful voluntary benefits strategies for Acrisure across the U.S. For the past 15 years, Ferguson has worked solely in the voluntary benefits and enrollment segments of the industry. Prior to joining Acrisure, Ferguson gained his benefits and enrollment experience with various firms, starting his career as a per diem “Road Warrior” shortly after earning a bachelor’s degree in international business from the University of Akron. He climbed the enrollment-firm ladder, and eventually opened his own firm, Bayside Benefit Solutions, in Tampa, Florida. He also oversaw the voluntary benefits and enrollment division at Alltrust, where he worked closely with brokers and account managers to make voluntary benefits part of the agency’s culture and strategy. Ferguson attributes his success to using a carrier-agnostic approach to find the best solutions for each individual client.

Richard Shaffer headshot

Richard Shaffer

Senior Vice President, Field and Market Development, Colonial Life

Richard Shaffer is the senior vice president of growth markets and enrollment for Colonial Life & Accident Insurance Company. He leads corporate strategy and planning, business development and oversees growth teams providing client acquisition, enrollment, client management and client retention programs. Shaffer joined the company in 1998. He previously held a variety of roles with Unum U.S., including leading a benefits account management team, serving as a large employer group and voluntary benefits specialist in Chicago and leading innovation on the National Client Group Leadership team, Unum’s large employer practice. Shaffer is on the board of directors of the South Carolina Chamber of Commerce.

Colonial Life products are underwritten by Colonial Life & Accident Insurance Company, Columbia, SC. Colonial Life & Accident Insurance Company is not licensed in New York. In New York, insurance products are underwritten by The Paul Revere Life Insurance Company, Worcester, MA, and administered by Colonial Life & Accident Insurance Company.