Richard Shaffer

Senior Vice President, Field and Market Development

Richard Shaffer

Richard Shaffer is the senior vice president of field and market development for Colonial Life & Accident Insurance Company.

He leads strategy and planning, business development, and growth teams providing client acquisition, enrollment, client management and client retention programs.

Shaffer joined the company in 1998. He previously held a variety of roles with Unum Group, including leading a benefits account management team, serving as a large employer group and voluntary benefits specialist in Chicago, and leading innovation on the National Client Group Leadership team, Unum’s large employer practice.

Shaffer holds a master’s degree in marriage and family therapy from East Carolina University in Greenville, N.C., and a bachelor’s degree in psychology from George Mason University in Fairfax, V.A.