Colonial Life Arena

The home of Gamecock basketball

We’re proud to partner with the University of South Carolina to sponsor a top sports and entertainment facility. Home to the men's and women's basketball teams, the arena also hosts various conferences, concerts and other events throughout the year.

A proud partnership

In 2003, we entered a partnership with the University of South Carolina Athletics Department giving us naming rights to Colonial Life Arena, the university’s sports and entertainment facility in downtown Columbia, South Carolina.

Colonial Life Arena has a seating capacity of 18,600 and is the home court for the university’s men’s and women’s basketball teams. In addition, the facility hosts some of the world’s top entertainers and family-oriented shows each year.

The partnership allows our name to be showcased on one of the city’s biggest landmarks and guarantees an annual financial contribution to the university’s athletics department. We’re proud to help provide this type of venue for our home city.

Learn more about Colonial Life


See how our insurance company has evolved from humble beginnings in 1937 to one of the leading voluntary benefits providers in the country.


Get to know the executive team who is leading Colonial Life to success and ensuring we keep promises made to the people we’re so proud to serve.

Colonial Life Arena

Feel like you’ve seen our name around town or on TV? You have! Since 2003, we’ve been the arena sponsor of our hometown college, the University of South Carolina.