Following on from my second post on marketing your business on Twitter, here’s part 3 of the series on social media with some tips for using LinkedIn.
Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter. According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers. But Twitter requires different strategies.
Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones. Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.
What do Google, Zappos and Disney all have in common? Yes, they’re all hugely successful companies - but it’s more about how they became so successful. They all go to great lengths to empower their employees.
The job interview. I’ve been on both sides of the interview desk a number of times in my business career. But I’m sure we all remember that very first job interview, fresh out of college or school, feeling a little green, nervous and picking at our unusually smart clothes.
In a fast-moving digital age it can be difficult to draw breath let alone keep an eye on the startups that appear to be trail blazing their way to success.
Whether you’re in your first few years as an entrepreneur or have been running your own company for decades, the chances are you’ll have seen a lot of things change.
As a small business owner, I know it can sometimes be daunting to try and go up against the big boys, especially when it comes to hiring the right people.
I am constantly looking to other businesses for inspiration. Who better to learn from than companies which have faced the same challenges as you and overcome them to become real success stories?
There’s been a lot of talk about wellness at work. Hardy surprising when you consider that if the health of the nation was an Olympic event, we wouldn’t have been on the podium in Rio. But, as a business owner, to what extent is it my responsibility to ensure my employees are happy and healthy?
Employee benefits survey 101
Learn how to create and implement an insightful employee survey from scratch.
Best practices for retention in the new era of work
Strengthen your business with our quick start guide on voluntary benefits and build a well-rounded benefits package that helps attract and retain skilled workers.
