If you think marketing is just for the big players, think again. Businesses of all shapes and sizes can use the power of marketing to enhance their brand, connect with their customers and improve their bottom line.
In a highly competitive, global economy, small businesses need to use every possible resource to compete with the big guys. But many of us fail to recognize and develop one of our most valuable assets—our internal talent.
If you've got a great idea for a business that has the potential to drive profits and generate a customer following, there is still the matter of transforming your idea into reality. There is more to creating a small business than simply opening up shop.
From bringing in new customers to handling payroll, we wear a series of hats from one day—or one hour—to the next. But if, like me, you want to grow your business, you need to outgrow that one-person-show mentality and trust your people to take some of the work off your plate.
Your potential employees are becoming more demanding in what they look for in a job, and are happy to go elsewhere if they feel the company doesn’t offer them the benefits that they’re looking for. It’s therefore important to think about what your business could offer in order to make sure that you appeal to those top candidates.
Humana and the Economist Intelligence Unit’s survey in October 2015 found that 91 percent of employees said taking part in a wellbeing program improved their fitness, and 71 percent believed that wellness programs had at least a moderate impact in lowering their stress levels.
Whether you’re starting a new initiative or taking advantage of a growth opportunity, you’ll probably find yourself needing a little extra capital at some point. But with access to capital still a challenge for many business owners, what can you do to try to maximize your chances of successfully applying for more funding?
Following on from my second post on marketing your business on Twitter, here’s part 3 of the series on social media with some tips for using LinkedIn.