8 easy ways to inspire customer loyalty

Customer loyalty is something that’s always really interested me – as both a business owner and a consumer myself. We have so much choice now, where’s the incentive to stick with one brand or product?

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5 similarities between business owners and Olympians

Football, Basketball, Ice Hockey, you name it and I'll probably watch it. So it goes without saying that I'm a huge fan of the Olympics. The U.S. has a great record and I'm always proud to watch our Olympians battle for the ultimate glory of winning a gold medal. I know it must take some serious work and more than a little talent to get to the podium.

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5 things entrepreneurs can learn from cats

Cats. Enigmatic, aloof, contrary - affectionate, loving, loyal. There are so many adjectives that can be applied to our feline friends.  And with a little under half of U.S. households (43%) owning one or more cats (totaling almost 86 million)1, it’s clear they’ve got a place in our hearts.

But what can entrepreneurs learn from the cat’s attitude to life? Well, quite a lot actually.

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Social media apps you can use for free

It’s very easy to get overwhelmed when you first start using social media as a business tool. I definitely struggled to get to grips with the sheer volume of platforms, terminology, best-practice advice and, of course, apps that all promise to help streamline and make the best use of your time.

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How I saved my Twitter account from certain death

Recently I’ve been feeling a little too self-satisfied with my efforts at social media marketing. My Twitter page has been going from strength-to-strength, I’m starting to get a handle on scaling content and scheduling across all the social platforms I run, and I’ve got big plans for Facebook.

Truth be told I was starting to think I’d really cracked it.

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6 employee motivation tips borrowed from Google

We all know the importance of happy and engaged employees. They’re the lifeblood of my business and have propelled me from a struggling start-up to a growing, profitable company. But motivating employees can be hard – especially when you don’t have the capital to compete with large businesses on salary.

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4 resources employers can use to teach their employees about ACA

Stress can play a big role in a workplace’s productivity. When your employees are stressed, it impacts their health, possibly resulting in their needing to take time off. And while they’re at work, it’s likely on their minds – have you tried concentrating when your stress levels are high? I know I can’t. A stressed workforce can be an unproductive workforce.

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How I grew my Twitter following by 1000 in 90 days

Everyone who uses Twitter wants more followers. It’s almost an eternal quest, especially if you use it for your business. More followers equals more engagement and more engagement equals more business, right? Well, not necessarily, especially if your followers aren’t really interested in you or your product. There are tons of fake and ‘follow me and I’ll follow back’ accounts, neither of which provide any value, even if they do make it appear to the outside world that you’ve got loads of followers.

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