How to market your business with an event

Since a good event takes time to pull off, the time to start planning is now. If you’ve not done an event before, it does take some planning, but the rewards – new customers, customer loyalty and great new contacts – can definitely be worth the man hours.

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4 businesses that have overcome tough times, and what they taught me

Fail faster; succeed sooner, as they say in Silicon Valley. Learning from those who hit the hard times so you can avoid expensive mistakes before they happen is also a good idea when it comes to succeeding in business. Here are four examples of businesses that made it through hardship and came back stronger than ever.

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How social media can make or break your brand

In our increasingly digital world, social media is an important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, allows brands to interact with their customers, attract new ones and increase their exposure. However, as much as these sites have the power to build and make a brand, if not used properly, they also have the potential to break a brand. That’s why we’ve created our new infographic, which explores the dos and don’ts of using social media for business.

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Résumé clichés to avoid at all costs

During the hiring process, recruiters or hiring managers come across all kinds of résumés: the good, the bad and the ugly, as we discovered when decoding résumé jargon . While you hope that there will be more in the good section than the others, the rise of common clichés appearing on résumés often puts paid to that. It seems that in a bid to stand out from the crowd, many job-hunters use language and clichés that don’t translate as well to prospective employees as they’d hope, instead making them stand out for less appealing reasons.

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What is Social Media?

Social Media: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).

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The unusual team building methods of famous bosses

Team building activities are a great way to bring employees together, boost morale and potentially learn new skills. In order to retain employees’ interests, it’s important to keep these events new and fresh, allowing individuals to try something different and in some cases, somewhere different.

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Start a business in 30 days

In theory, all you need to start a business is an idea, a computer and a bit of free time. It’s never been easier, but can you launch a business inside a month?

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The most unusual interview questions

Interviews can be tricky for either side. If you’re being interviewed, once you get past the standard “Where do you see yourself in five years’ time?” questions, you never know what will be thrown at you. If you’re an interviewer, how do you get past the pre-scripted answers to the standard questions to see the real person and make the right hire?

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Graphic showing pages of Colonial Life's employee benefits survey 101 guide.

Employee benefits survey 101

Learn how to create and implement an insightful employee survey from scratch.

Cover page of the "How to (not) lose an employee in 10 days" guide.

How to (not) lose an employee in 10 days: The guide

Best practices for retention in the new era of work

Graphic of Colonial Life's "Voluntary benefits 101" guide.

Voluntary benefits 101

Strengthen your business with our quick start guide on voluntary benefits and build a well-rounded benefits package that helps attract and retain skilled workers.