Everyone who uses Twitter wants more followers. It’s almost an eternal quest, especially if you use it for your business. More followers equals more engagement and more engagement equals more business, right? Well, not necessarily, especially if your followers aren’t really interested in you or your product. There are tons of fake and ‘follow me and I’ll follow back’ accounts, neither of which provide any value, even if they do make it appear to the outside world that you’ve got loads of followers.
A starter guide for busy employers without the jargon.