Without a social strategy for your business, you could be missing out on reaching a huge volume of potential customers.

If you think marketing is just for the big players, think again. Businesses of all shapes and sizes can use the power of marketing to enhance their brand, connect with their customers and improve their bottom line.

If you've got a great idea for a business that has the potential to drive profits and generate a customer following, there is still the matter of transforming your idea into reality. There is more to creating a small business than simply opening up shop.

From bringing in new customers to handling payroll, we wear a series of hats from one day—or one hour—to the next. But if, like me, you want to grow your business, you need to outgrow that one-person-show mentality and trust your people to take some of the work off your plate.

Humana and the Economist Intelligence Unit’s survey in October 2015 found that 91 percent of employees said taking part in a wellbeing program improved their fitness, and 71 percent believed that wellness programs had at least a moderate impact in lowering their stress levels.

Following on from my second post on marketing your business on Twitter, here’s part 3 of the series on social media with some tips for using LinkedIn.

Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter. According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers. But Twitter requires different strategies.

Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones. Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.

The job interview. I’ve been on both sides of the interview desk a number of times in my business career. But I’m sure we all remember that very first job interview, fresh out of college or school, feeling a little green, nervous and picking at our unusually smart clothes.

Whether you’re in your first few years as an entrepreneur or have been running your own company for decades, the chances are you’ll have seen a lot of things change.