Tomorrow's benefits today: Data-driven strategies for engaging enrollment
August 27, 2025
Explore emerging benefit trends and enrollment strategies
Senior Vice President, Sales, Colonial Life
Ashley Minor is the Senior Vice President of Sales for Colonial Life. She is a dynamic professional whose journey is marked by a blend of educational achievements and career milestones. In 2007, she proudly graduated from Auburn University, where she earned her degree in sports medicine and physical therapy. In 2008, Minor transitioned into the insurance industry, beginning her career with Colonial Life Insurance in 2012 as a District General Agent. In 2018, she assumed the role of Territory Sales Manager. Minor’s relentless pursuit of excellence led her to the role of Vice President of Sales for the South region in 2022, where she took on the responsibility of overseeing and strategizing sales efforts in the South, before taking on her current role as Senior Vice President of Sales for Colonial Life.
Vice President, Enrollment Strategy and Solutions, Colonial Life
Kaleb Unverfehrt is the Vice President of Enrollment Strategy and Solutions for Colonial Life. He oversees client enrollment positioning and fulfillment across both the Unum and Colonial Life brands. His team focuses on ensuring that the right processes, tools and talent are aligned to deliver quality benefits education and engagement experiences to workers via the nearly 50,000 enrollment events Colonial Life supports annually. Outside of work, Unverfehrt serves on the Board of Directors at Transitions, a non-profit focused on ending homelessness in South Carolina. He holds a bachelor’s degree in business administration and a master’s degree in international business from the University of South Carolina.
Member Relations Director, Workplace Benefits at LIMRA
Kellie Benson-Bray is the Member Relations Director, Workplace Benefits at LIMRA. As a global employee benefits market leader, Kellie brings over 25 years of strategic, innovative and consultative leadership experience in the employee benefits industry. Prior to joining LIMRA, Kellie served at ADP as the Director of Carrier Relations and Strategic Partnerships. During this time, Kellie established strategic relationships with industry stakeholders and government entities while leading a cross-functional team of service and operation associates. Additionally, she served as an industry expert through participation with WEDi, ASC X12, HR Open and LIMRA standards committees and workgroups.
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