11 Tech Seattleites That Are Out of This World

The Emerald City is not green when it comes to being a tech hub, in fact it’s pretty firmly established. With two of the biggest names in tech (Amazon and Microsoft) and one of the biggest names in Aerospace (Boeing) in very close proximity, this bustling young city has some amazing tech endeavors founded and run by some incredible Seattleites.

Read More

7 simple brand identity tips - what you can do

What’s your small business brand identity? Sure, you’ve got a logo, a website, business cards, signage and perhaps even a storefront – but your brand is so much more than the “look” of your business. While all these can help you project a carefully crafted image to your customers, true branding runs a lot deeper.

Read More

How to market your business on social media: Part 2 - Twitter

Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter.

According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers.

But Twitter requires different strategies.

Read More

How to market your business on social media: Part 1 - Facebook

Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones.

Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.

Read More

6 small business apps to help make your life easier

Just like most other small business owners I know, I’m a fan of anything that can save me time or money – or even better, a bit of both. In my quest to cut down on hours and dollars I must have downloaded hundreds of apps which promised to revolutionize the way I run my company. And while some were swiftly deleted, others have proved invaluable.

Read More