Knowing the ins and outs of the social media world are crucial to any business that wants to be heard and get noticed. Size doesn't matter on the social-scape, just style. See how this ever-growing field impacts your business, and how you can use it to your advantage.
Elevator pitches aren’t just for people appearing on Shark Tank. Any business owner should be able to describe their business and its goals in around 30 seconds. After all, you never know when you’ll need to impress a prospective client or investor, convince a new recruit that your business is the one for them or just help someone understand exactly what it is your company offers (and why you’re the best at it.)
For companies battling through tough economic times, effective internal communications may not sound like a top priority. But clear and effective communication within a company, no matter what size, is a big deal. Get it wrong and you’ll soon have a workforce that is unsure, inefficient and struggling with motivation.
According to James Cameron’s Terminator franchise, 19 years ago to the day (August 29 1997), the computer system Skynet became sentient and triggered the nuclear holocaust known as Judgement Day. Two decades on, we’re thankfully still some way from computers having the technological know-how to wipe out humanity unaided.
So you’ve had the idea that you hope is going to make your fortune - what next? However excited you may be, before you rush into choosing office space and chasing clients you need to put together a business plan – something that sets out your business goals, and helps you assess whether they are actually attainable.
In our increasingly digital world, social media is an important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, allows brands to interact with their customers, attract new ones and increase their exposure. However, as much as these sites have the power to build and make a brand, if not used properly, they also have the potential to break a brand. That’s why we’ve created our new infographic, which explores the dos and don’ts of using social media for business.
When you’re running your business on a daily basis, it doesn’t leave much time for finding out about the latest gaming app sweeping the world, right? But that’s where us small business owners (and larger businesses) could be missing a trick.
According to Catalyze Seattle, the Emerald City is a hotbed for tech companies. Yet just 17 percent of all tech companies in Seattle are led by women. While organizations like TechStars Seattle are trying to fix this imbalance, there are women who are leading by example. And there’s no better time than Women’s History Month to celebrate how the city’s tech women are defying all odds.