Reach the customer behind the curtain

Quality and innovation are improved if everyone at every phase of the process thinks of that ultimate consumer, but what does that mean for most of your workforce? Learn how to keep a customer-centric approach to your business, even if that customer if a bit hard to find. 

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How to market your business with an event

Since a good event takes time to pull off, the time to start planning is now. If you’ve not done an event before, it does take some planning, but the rewards – new customers, customer loyalty and great new contacts – can definitely be worth the man hours.

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How social media can make or break your brand

In our increasingly digital world, social media is an important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, allows brands to interact with their customers, attract new ones and increase their exposure. However, as much as these sites have the power to build and make a brand, if not used properly, they also have the potential to break a brand. That’s why we’ve created our new infographic, which explores the dos and don’ts of using social media for business.

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6 words that will help you keep customers for life

I don't think there's any question that it's a lot harder than it was 30 years ago when there was no real alternative to shopping locally, but I still believe there are things that we, as businesses, can do to make it less likely for our customers to hop online and leave us.

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Up and coming business locations in the United States - infographic

It’s not unusual for business giants to flock to a particular location in a country or city. This could depend on factors such as business-tax rates, financial programs that might be on offer there, or the cost of living and how this compares to the national average. While places such as Silicon Valley may be well-known destinations for businesses, there are many more affordable and feasible locations in the United States for companies to set up shop.

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