We all know good marketing is essential for small businesses, but it’s something that all too many owners (including myself sometimes) put to one side because we simply don’t have the budget.
In a highly competitive, global economy, small businesses need to use every possible resource to compete with the big guys. But many of us fail to recognize and develop one of our most valuable assets—our internal talent.
Your potential employees are becoming more demanding in what they look for in a job, and are happy to go elsewhere if they feel the company doesn’t offer them the benefits that they’re looking for. It’s therefore important to think about what your business could offer in order to make sure that you appeal to those top candidates.
There’s been a lot of talk about wellness at work. Hardy surprising when you consider that if the health of the nation was an Olympic event, we wouldn’t have been on the podium in Rio. But, as a business owner, to what extent is it my responsibility to ensure my employees are happy and healthy?
Sometimes it’s obvious your team is a bit flat and could do with a morale boost. While I’m not suggesting that team-building is a long-term solution for low staff morale, it is something that can get them away from their computer and help them feel refreshed and rejuvenated and ready to throw themselves into their work.
Did you know there’s an American Institute of Stress (AIS)? The Texas-based, non-profit organization aims to “improve the health of the community and the world by setting the standard of excellence of stress management in education, research, clinical care and the workplace.”
There’s one thing pretty much every business needs now – a website. It doesn’t have to be anything special, but if customers can’t find you online, you can bet they’ll be able to find one of your competitors.
Have you ever done an online personality quiz and been shocked by just how accurate the results were? It can be surprising to see in black and white your most noticeable personality traits described to a tee.