How to promote your benefits package

Learn how you can better promote your business when recruiting new employees. By following these five tips, you can get the word out about your company’s benefits and perks – and stand out from the competition.  

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Reach the customer behind the curtain

Quality and innovation are improved if everyone at every phase of the process thinks of that ultimate consumer, but what does that mean for most of your workforce? Learn how to keep a customer-centric approach to your business, even if that customer if a bit hard to find. 

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Nine women who are taking Atlanta by storm

If any of these women have anything to do about it, 2017 in Atlanta is shaping up to be a great year for women. Here's how nine women are trailblazing across Atlanta in multiple industries - from startups to Fortune 500 companies - and what you can learn from them.

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6 easy ways to help improve your internal communications

For companies battling through tough economic times, effective internal communications may not sound like a top priority. But clear and effective communication within a company, no matter what size, is a big deal. Get it wrong and you’ll soon have a workforce that is unsure, inefficient and struggling with motivation.

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How to market your business with an event

Since a good event takes time to pull off, the time to start planning is now. If you’ve not done an event before, it does take some planning, but the rewards – new customers, customer loyalty and great new contacts – can definitely be worth the man hours.

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4 businesses that have overcome tough times, and what they taught me

Fail faster; succeed sooner, as they say in Silicon Valley. Learning from those who hit the hard times so you can avoid expensive mistakes before they happen is also a good idea when it comes to succeeding in business. Here are four examples of businesses that made it through hardship and came back stronger than ever.

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Résumé clichés to avoid at all costs

During the hiring process, recruiters or hiring managers come across all kinds of résumés: the good, the bad and the ugly, as we discovered when decoding résumé jargon . While you hope that there will be more in the good section than the others, the rise of common clichés appearing on résumés often puts paid to that. It seems that in a bid to stand out from the crowd, many job-hunters use language and clichés that don’t translate as well to prospective employees as they’d hope, instead making them stand out for less appealing reasons.

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