8 easy ways to inspire customer loyalty

Customer loyalty is something that’s always really interested me – as both a business owner and a consumer myself. We have so much choice now, where’s the incentive to stick with one brand or product?

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5 similarities between business owners and Olympians

Football, Basketball, Ice Hockey, you name it and I'll probably watch it. So it goes without saying that I'm a huge fan of the Olympics. The U.S. has a great record and I'm always proud to watch our Olympians battle for the ultimate glory of winning a gold medal. I know it must take some serious work and more than a little talent to get to the podium.

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5 things entrepreneurs can learn from cats

Cats. Enigmatic, aloof, contrary - affectionate, loving, loyal. There are so many adjectives that can be applied to our feline friends.  And with a little under half of U.S. households (43%) owning one or more cats (totaling almost 86 million)1, it’s clear they’ve got a place in our hearts. But what can entrepreneurs learn from the cat’s attitude to life? Well, quite a lot actually.

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Social media apps you can use for free

It’s very easy to get overwhelmed when you first start using social media as a business tool. I definitely struggled to get to grips with the sheer volume of platforms, terminology, best-practice advice and, of course, apps that all promise to help streamline and make the best use of your time.

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How I saved my Twitter account from certain death

Recently I’ve been feeling a little too self-satisfied with my efforts at social media marketing. My Twitter page has been going from strength-to-strength, I’m starting to get a handle on scaling content and scheduling across all the social platforms I run, and I’ve got big plans for Facebook. Truth be told I was starting to think I’d really cracked it.

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6 employee motivation tips borrowed from Google

We all know the importance of happy and engaged employees. They’re the lifeblood of my business and have propelled me from a struggling start-up to a growing, profitable company. But motivating employees can be hard – especially when you don’t have the capital to compete with large businesses on salary.

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Preview of the guide

Voluntary benefits 101

A starter guide for busy employers without the jargon.

Preview of the guide

Voluntary benefits 101

Strengthen your business with our quick start guide on voluntary benefits and build a well-rounded benefits package that will help attract and retain skilled workers.