Colonial Life, bswift announce partnership to improve enrollments

COLUMBIA, S.C. (Sept. 6, 2018) — Colonial Life, one of the nation’s largest voluntary carriers and fastest growing benefit enrollment firms, announced today a new partnership with bswift, a trusted leader in the benefits administration space offering cloud-based technology and services for online enrollment.

Colonial Life continues to invest heavily in technology and developing partnerships with successful benefits administration platforms that align with their go-to-market strategy.  Recently named the fastest-growing voluntary benefits company among large carriers by Eastbridge Consulting Group, Colonial Life has continued to thrive as the only large voluntary carrier to exceed the industry growth average each of the past 3 years with a powerhouse combination of leading-edge technology and a customer-centered service model.

bswift provides employers and their employees a highly adaptable and customizable platform that allows opportunity for increased engagement and streamlined communication.  The bswift enrollment experience features an interactive decision-support avatar “Ask Emma” designed to help employees make informed and personalized decisions.  Employers of all sizes can now easily choose from Colonial Life’s full benefit catalog on the bswift platform, enabling personalized voluntary benefits for their employees alongside comprehensive core benefits.

In addition to the personalized benefits experience, the partnership simplifies case setup which is a common pain point for many employers.  A 2018 survey conducted by BenefitsPRO/Eastbridge found that employers rate getting products setup on benefit administration systems, and issues with billing and claims as their two greatest concerns.  The integration simplifies case setup without sacrificing personalized protection. The approach also enables more than 95% of individual benefit elections to automatically process at the point of enrollment.  The result is immediate customer confirmation of election status and elimination of post-enrollment data feeds that are the root cause of most billing and payment issues.

“We are excited to offer a streamlined integration with bswift that enables brokers and employers to offer Colonial Life benefits via an intuitive, seamless enrollment process,” says Chip James, assistant vice president, Enrollment Solutions and Technology Partnerships at Colonial Life. “This partnership provides a true high-tech, high-touch solution, combining leading-edge technology of both companies with the superior service both companies are known for. The integrated platform along with bswift’s service provider network and Colonial Life's nationally-certified benefit counselors makes benefits enrollment easy and efficient for employers of all sizes.”

“Our partnership with Colonial Life makes it even easier for insurance agents and their clients to take advantage of important products offered by Colonial Life, while leveraging their extensive and professional benefit advisor staff,” said Don Garlitz, SVP of Strategic Partnerships at bswift. “Integrating our best-in-class benefit administration system to the Colonial Life back-end eliminates much of the paperwork and administrative burden and provides greater flexibility for brokers, HR professionals and employees.”

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit