Colonial Life names Richard Shaffer to senior vice president role

COLUMBIA, S.C. (Feb. 17, 2017) — Richard Shaffer of Columbia has been named senior vice president of Growth Markets and the Enrollment Center for Colonial Life. In this new role, Shaffer leads strategy development and program and service support for Colonial Life’s large account and public sector markets, as well as enrollment strategy development for both Colonial Life and its sister company, Unum US. 

Shaffer joined the company in 1998. He previously held a variety of roles with Unum US, including leading a benefits account management team, serving as a large employer group and voluntary benefits specialist in Chicago, and leading innovation on Unum’s large employer practice team. Before joining Unum, he worked as a family therapist. 

Shaffer holds a master’s degree in marriage and family therapy from East Carolina University in Greenville, N.C., and a bachelor’s degree in psychology from George Mason University in Fairfax, Va. 

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 90,000 businesses and organizations, representing more than 3.8 million of America’s workers and their families. For more information visit