Small business and HR Tech: an untapped market

Today’s employees are feeling financial strain. In a recent Unum survey we learned that 46% of workers have less than $1,000 in their checking/savings account and almost half of workers could only avoid financial distress for two months or less if they couldn’t work.

While these may seem like numbers on the surface, there are real people behind the statistics. Real people with families, who need comfort and security as they navigate all of life’s moments.

With businesses with fewer than 500 employees making up 99.9% of all U.S. companies, and employing nearly half of all American workers, the opportunity for small businesses to provide benefits access to their employees is significant — but they must do so in a way that efficiently leverages their resources. 

Human Resources (HR) professionals play an increasingly important role in today’s dynamic workplace. HR is charged with delivering employee benefits, recruitment, career development, employee relations, compensation design, performance management, wellbeing programs and more. 


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About the author
Wendra Johnson, SHRM-SCP, SPHR headshot

Wendra Johnson, SHRM-SCP, SPHR

Vice President of HR Technology

She specializes in pairing SaaS Benefits and HR technology with organizations, leading business and sales teams to deliver on a full spectrum of “hire to retire” experiences.

With deep experience in human capital management (HCM) solutions and technology in various industries including benefits, healthcare, staffing and manufacturing, she educates clients on market trends, driving innovation in benefit enrollment solutions and transforming the HR digital landscape.

Johnson has most recently focused on launching and scaling Tech solutions for Unum and Colonial Life’s small to midsize business segments.