Using your benefits strategy to increase retention

Webinar (February 16, 2022)

Thought leaders Scott Smith of TRUE Network Partners and Michelle White of Colonial Life discussed the crucial role of benefits and benefits communication in driving employee satisfaction and increasing retention amidst the "Great Resignation." Using compelling new survey data, they shared what matters most to employees right now, and how employers can craft comprehensive, employee-centric packages. Our experts also discussed how to convey the value of those packages to a diverse, multigenerational workforce whose priorities have greatly shifted during the pandemic.

Watch on demand for:

  • How the pandemic and demographic trends are impacting the workforce, ushering in a new era of employee expectations
  • Communication and engagement remain paramount as employees must understand their benefits to truly value them
  • Giving employees space to offer formal and informal feedback will make them feel valued and that their preferences were taken into consideration
  • How the coming of a remote, hybrid workforce will impact your choice of a benefits carrier
Graphic of Colonial Life's "Voluntary benefits 101" guide.

Voluntary benefits 101

A starter guide for busy employers without the jargon

About the speakers

Scott Smith headshot

Scott Smith

President / CEO, TRUE Network of Advisors

As the CEO of TRUE Network of Advisors, Scott and his team provide in depth training, innovative ideas and concepts, a select group of preferred partners, the best learning events in the industry, and most importantly, an enhanced collaborative environment for members. His background in leadership, healthcare, employee benefits, and employee communication make him a sought-after speaker on the topics of relationship building, creating experiences and memories, leadership, and benefit agency growth and development.

Scott is also a founding partner of Patriot Growth Insurance Services and maintains a position on their executive team. Prior to founding TRUE Network of Advisors, Scott was National Practice Leader at SS Nesbitt, President of Smith-Loggins Communications, and President of Northwestern Benefits of Alabama.

Michelle White headshot

Michelle White

Vice President, Client Management and Field Development, Colonial Life

Michelle White is the Vice President of Client Management and Field Development for Colonial Life. She leads the teams responsible for maintaining strong relationships with nearly 100,000 employer clients across the United States. She also oversees the strategy for the national recruiting, onboarding, training, and development of Colonial Life's sales organization. White previously held roles with Colonial Life leading client and policyholder retention programs and with Unum in finance and claims.

Prior to joining the company in 2007, White worked as a business consultant across multiple industries, helping to evaluate, recommend, and implement operational and financial efficiencies through process redesign and system automation. She frequently volunteers with the Girl Scouts, where she also serves on the board of directors for the local council; Girl Scouts South Carolina Mountains to Midlands. She holds a Master's degree in Business Administration from the University of Connecticut and a Bachelor's degree in Business Administration from the University of Maine.

Sheldon Cook headshot

Sheldon Cooke

Director of Account Management, Colonial Life

Sheldon Cooke has 20 years of managerial experience in account management, market research and production environments. In his current role as Director of Account Management for Colonial Life, he is responsible for the team that identifies strategic efforts, prioritizes sales opportunities, and coordinates field assets to support account management for all existing accounts. In addition to his career at Colonial Life, Cooke has been a business instructor at Midlands Technical College for the last 18 years, where he has won awards for his teaching.

Cooke began his managerial career as a Production Manager for GKN Driveline, manufacturing driveshafts for companies such as Daimler-Chrysler, Mercedes-Benz, Ford, and Jeep. He also served in the U.S. Marine Corps as a Communication Center Operator, where his primary responsibility was receiving and transmitting intelligence Battalion. Throughout his Marine Corps career, Cooke was meritoriously promoted twice and received a National Defense Service Medal for serving during specified periods of armed conflict or national emergency. He is a graduate of Benedict College with a Bachelor of Science degree in Management, a Master of Arts degree from Webster University in Management, and the Executive Leadership program from Stanford University School of Business.

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