Colonial Life launches newly designed website

New improved site makes it easier for customers to use

COLUMBIA, S.C. (March 10, 2014) — Colonial Life’s newly designed website makes it easier for customers to find the information they need.

The site not only looks different because of changes recently made to the company’s brand, but also works better for its customers — whether they’re policyholders, plan administrators, brokers or individuals interested in a career with Colonial Life.

“Putting customers first is not just a catchphrase at Colonial Life—it’s part of our culture,” said Linda Bambacus, vice president, service operations. “We want every interaction with our customers to reflect how much we truly value them. Redesigning our website is just one more way we can make things as clear and simple as possible for them.”

The website places a strong emphasis on customer support, making it easier for customers to use the company’s online service tools to access their accounts, file claims online or find any forms needed to help with their insurance claims. Users will also find it easy to locate information about the various insurance plans offered by Colonial Life or to get in touch with a local sales representative.

“More than half of the visitors to our website already have a relationship with us, whether as a policyholder, a plan administrator or a broker,” said Chris How, director of user experience at Colonial Life. “The new site is segmented to help those with a specific task or need in mind quickly get where they need to go. But it’s also easy to navigate for those just looking around to learn more about us, which helps support individuals interested in a career with Colonial Life or doing business with us.”

The new design of the website works well for users who access it through smart phones and iPads and tablets, an increasingly important feature in today’s consumer marketplace.

The public website launch coincides with the company’s national ad campaign in major industry magazines and websites and on business-focused cable news programs

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 80,000 businesses and organizations, representing more than 3 million of America’s workers and their families. For more information visit www.coloniallife.com or connect with the company at www.facebook.com/coloniallifebenefits, www.twitter.com/coloniallife and www.linkedin.com/company/colonial-life.