Colonial Life named top benefits partner in national awards program

Brokers vote Colonial Life number one in four Readers’ Choice Awards categories

COLUMBIA, S.C. (Nov. 4, 2013) – Colonial Life & Accident Insurance Company has been named the top benefits carrier by brokers across the country in the 2013 Benefits Selling Readers’ Choice Awards program. The national publication is targeted to brokers and agents who sell group and voluntary insurance products and features the results of its annual awards program each November.

Benefits Selling magazine asked brokers to name their top carrier in eight categories important to brokers today. Colonial Life was named the winner in four categories key to its business:

  • Best at working with brokers
  • Best consumer-driven health care products
  • Best prepared for health care reform
  • Technology company that makes my life easiest

"Brokers have recognized Colonial Life as their clear choice for voluntary benefits for eight years running," said Tim Arnold, senior vice president of sales and marketing at Colonial Life. "Many brokers are finding voluntary benefits can be an important extension of their business, and Colonial Life continues to be their preferred partner. This continued vote of confidence demonstrates the value of the solutions and service Colonial Life offers to brokers."

Colonial Life received especially strong ratings on the company’s broker service, garnering 40 percent of the votes. "Colonial Life by far. They carry my load, pay me and care with service," the magazine reported one survey respondent said.

The company’s enrollment technology also earned praise from survey respondents. "Colonial Life — enrollments are a snap with this company and my clients and I truly value their data return capabilities," the report said.

Colonial Life has won at least four first place awards eight straight years. It was the only company to win more than one first place award in this year’s balloting and the only voluntary benefits provider to receive top recognition. In the past eight years, Colonial Life has earned 34 top honors in categories recognizing service, innovation and insurance products.

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 80,000 businesses and organizations, representing more than 3 million of America’s workers and their families. For more information visit or connect with the company at, and