Colonial Life wins five firsts in Readers Choice awards

Benefits Selling magazine recognizes company in national broker voting.

COLUMBIA, S.C. (Nov. 1, 2012) — Colonial Life & Accident Insurance Company has been named the top benefits carrier in five categories by brokers across the country in the 2012 Benefits Selling Readers’ Choice Awards program. The national publication is targeted to brokers and agents who sell group and voluntary insurance products and features the results of its annual awards program each November.

Benefits Selling magazine asked brokers to name their top carrier in eight categories important to brokers today. Colonial Life was named the winner in all of the categories relevant to its business:

  • Best at working with brokers
  • Best service from an enrollment company
  • Best at embracing new technologies
  • Best consumer-driven health care products
  • Best prepared for health care reform

“This is the seventh straight year we’ve been recognized by brokers as the clear choice for voluntary benefits,” said Tim Arnold, Colonial Life’s senior vice president of sales and marketing. “Many brokers are finding voluntary benefits can be an important extension of their business, and Colonial Life continues to be their preferred partner. This continued vote of confidence demonstrates the value of the solutions and service Colonial Life offers to brokers.”

Enrollment service garnered particularly strong ratings for Colonial Life. “In the biggest blowout of this year’s competition, Colonial (Life) took nearly 60 percent of the vote, earning a better margin of victory than most presidential races,” the magazine reported. “The people at Colonial (Life) clearly know what they’re doing when it comes to enrolling.”

It’s the fourth time Colonial Life has won five first place awards. No other company won more than one first place award in this year’s balloting, and no other voluntary benefits providers won any categories. In the past seven years, Colonial Life has earned 30 top honors in categories recognizing service, innovation and insurance products.

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 80,000 businesses and organizations, representing more than 3 million of America’s workers and their families. For more information visit or connect with the company at, and