Colonial Life’s benefits learning center is all about you

New online benefits education tool lets workers get personal

COLUMBIA, S.C. (May 9, 2011) — You may see your insurance benefits as necessary, important and valuable — but do you see them as fun? You could starting today with the launch of Youville, a feature of Colonial Life’s new web-based Benefits Learning Center.

This interactive online tool offers an entertaining way for workers to individualize their benefits education and explore their unique benefits needs. After logging on at www.BenefitsLearningCenter.com, employees are invited to enter Youville, their own benefits world named in their honor. The tool then asks a short series of questions about their age, marital status and family history, using the answers to create recommendations for types of insurance coverage to consider. Employees can print a summary of the recommendations, adjusting them and adding notes if needed, and bring the document to their workplace benefits enrollment session.

“The new Colonial Life Benefits Learning Center is an interactive, fun way for employees to learn more about their needs and their options to protect themselves and their families,” says Dana Bagwell, Colonial Life’s director of benefits communication and education. “The tool is very simple to use and provides useful, practical knowledge to help them prepare for and make the most of their benefits enrollment.”

The Benefits Learning Center includes information on different kinds of insurance coverage, what each type covers and what it may exclude. The center also offers information on financial protection, insurance terms, changing needs at different life stages, and how to save for retirement. In addition, employees can find answers to frequently asked benefits questions.

Research shows most employees don’t actively search for information about their benefits, don’t want frequent communication from their employers about them, and don’t dedicate a significant amount of time to learning more about them.1 The trip to Youville offers important benefits information with minimal effort.

“Most employees these days say their benefits are just as valuable to them as their paychecks,” Bagwell says. “This new tool gives them easy access to the information they need to make informed benefits decisions, all in one place.”

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 80,000 businesses and organizations, representing more than 3 million of America’s workers and their families. For more information visit www.coloniallife.com or connect with the company at www.facebook.com/coloniallifebenefits, www.twitter.com/coloniallife and www.linkedin.com/company/colonial-life.