Featured Content
Why a change in our brand name?
There are many reasons why a business needs to reposition its brand. For Colonial Life, it's because the old brand didn't fully reflect the value we bring to the market. Our old tagline, “for what happens next,” spoke to only one aspect of our business: the protection offered by our products. read more
The Colonial Life Logo
While our brand identity has changed some over the years, one thing has always remained constant: Our commitment to making benefits count for working Americans and their families. Our new logo is designed to reflect that in many ways: read more
View the new Colonial Life TV ad!Welcome to Colonial Life
Our marketplace is constantly changing, and our goal is to stay in touch with what you want and need. After conducting extensive research and customer evaluations, we learned that our old brand name did not truly reflect the services we bring to our customers.
As a result, we made a careful decision to change our brand name, tagline and our overall face in the marketplace. You will be seeing a new look from us over the coming weeks and months -- a look that hopefully will ring true with what we currently provide our customers.
Be assured that what you won't see is a difference in the services we provide to you; we will be more aware of your individual needs than ever.
Although the legal name of the company remains “Colonial Life & Accident Insurance Company,” our brand name is now Colonial Life and we’re all about making benefits count. We believe all working Americans deserve to understand and appreciate the benefits they have available to them through the workplace.
We make benefits count with personal advice and one-to-one relationships that educate employers and their employees about the benefits they have and the possible “gaps” in their coverage. We are here to make benefits count, for you.
