Richard Shaffer

Senior Vice President, Growth Markets and Enrollment Center, Colonial Life.

Richard Shaffer Richard Shaffer is the senior vice president of Growth Markets for Colonial Life and the Enrollment Center for Colonial Life and Unum US. He leads strategy development and program and service support for Colonial Life’s large account and public sector markets, as well as a center of excellence responsible for setting enrollment strategy for both businesses. His organization includes Enroll Unum, an in-house benefits enrollment operation that supports both the Unum US and Colonial Life businesses. 

Shaffer joined the company in 1998. He previously held a variety of roles with Unum US, including leading a benefits account management team, serving as a large employer group and voluntary benefits specialist in Chicago, and leading innovation on the National Client Group Leadership team, Unum’s large employer practice. Before joining Unum, he worked as a family therapist. 

Shaffer holds a master’s degree in marriage and family therapy from East Carolina University in Greenville, North Carolina, and a bachelor’s degree in psychology from George Mason University in Fairfax, Virginia.