15 employee perks that cost less than $100 - infographic

Your potential employees are becoming more demanding in what they look for in a job, and are happy to go elsewhere if they feel the company doesn’t offer them the benefits that they’re looking for. It’s therefore important to think about what your business could offer in order to make sure that you appeal to those top candidates.

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How to market your business on social media: Part 2 - Twitter

Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter.

According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers.

But Twitter requires different strategies.

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How to market your business on social media: Part 1 - Facebook

Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones.

Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.

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6 small business apps to help make your life easier

Just like most other small business owners I know, I’m a fan of anything that can save me time or money – or even better, a bit of both. In my quest to cut down on hours and dollars I must have downloaded hundreds of apps which promised to revolutionize the way I run my company. And while some were swiftly deleted, others have proved invaluable.

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8 easy ways to inspire customer loyalty

Customer loyalty is something that’s always really interested me – as both a business owner and a consumer myself. We have so much choice now, where’s the incentive to stick with one brand or product?

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What-small-businesses-can-learn-from-our-favorite-fictional-businesses

Fiction loves a good business. Whether it’s in books, TV or movies, companies of every size frequently form the backdrop of compelling and captivating storylines. Sometimes, we wistfully long to be in the same fun place as the characters. Other times, we’re rooting for the evil, corporate demon to fail and fall.

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Social media apps you can use for free

It’s very easy to get overwhelmed when you first start using social media as a business tool. I definitely struggled to get to grips with the sheer volume of platforms, terminology, best-practice advice and, of course, apps that all promise to help streamline and make the best use of your time.

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