How to market your business on social media: Part 2 - Twitter

Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter.

According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers.

But Twitter requires different strategies.

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How to market your business on social media: Part 1 - Facebook

Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones.

Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.

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Social media apps you can use for free

It’s very easy to get overwhelmed when you first start using social media as a business tool. I definitely struggled to get to grips with the sheer volume of platforms, terminology, best-practice advice and, of course, apps that all promise to help streamline and make the best use of your time.

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How I saved my Twitter account from certain death

Recently I’ve been feeling a little too self-satisfied with my efforts at social media marketing. My Twitter page has been going from strength-to-strength, I’m starting to get a handle on scaling content and scheduling across all the social platforms I run, and I’ve got big plans for Facebook.

Truth be told I was starting to think I’d really cracked it.

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6 employee motivation tips borrowed from Google

We all know the importance of happy and engaged employees. They’re the lifeblood of my business and have propelled me from a struggling start-up to a growing, profitable company. But motivating employees can be hard – especially when you don’t have the capital to compete with large businesses on salary.

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4 resources employers can use to teach their employees about ACA

Stress can play a big role in a workplace’s productivity. When your employees are stressed, it impacts their health, possibly resulting in their needing to take time off. And while they’re at work, it’s likely on their minds – have you tried concentrating when your stress levels are high? I know I can’t. A stressed workforce can be an unproductive workforce.

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