How to make viral videos like a pro (but without the price tag)

In an age where time is precious and the average attention span is less than a goldfish’s (yes, really), consumers want their content fed to them in a fast and easily digestible way. I’ve found that video has proven to be extremely beneficial for my business – especially when it comes to promoting the products and services I can offer in a short, succinct and consistent way.

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How I grew my Twitter following by 1000 in 90 days

Everyone who uses Twitter wants more followers. It’s almost an eternal quest, especially if you use it for your business. More followers equals more engagement and more engagement equals more business, right? Well, not necessarily, especially if your followers aren’t really interested in you or your product. There are tons of fake and ‘follow me and I’ll follow back’ accounts, neither of which provide any value, even if they do make it appear to the outside world that you’ve got loads of followers.

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How can you make time for social media

I like coffee in the morning. It helps focus my mind and while I drink it I’ll read emails, check my schedule and figure out what I need to do during the day. And that’s just the business side of things.

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Why I use social media for business

We’ve all heard the quote, “There’s no such thing as a free lunch.” It’s another way of saying that you don’t get something for nothing. As someone trying to grow my business I’m well aware of this, as I’m sure you are too. Fortunately, there are a number of ways to assist with the huge challenge of running a business.

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How to set up your Google business listing

Free and easy are two of my favorite words and that's exactly what Google's business listing service promises to be. Having recently set up one myself, and reaped the benefits, I can say I 100% agree with them.

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Graphic showing pages of Colonial Life's employee benefits survey 101 guide.

Employee benefits survey 101

Learn how to create and implement an insightful employee survey from scratch.

Cover page of the "How to (not) lose an employee in 10 days" guide.

How to (not) lose an employee in 10 days: The guide

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Graphic of Colonial Life's "Voluntary benefits 101" guide.

Voluntary benefits 101

Strengthen your business with our quick start guide on voluntary benefits and build a well-rounded benefits package that helps attract and retain skilled workers.