First steps to starting a successful small business

If you've got a great idea for a business that has the potential to drive profits and generate a customer following, there is still the matter of transforming your idea into reality. There is more to creating a small business than simply opening up shop.

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5 tips for getting your small business loan approved

Whether you’re starting a new initiative or taking advantage of a growth opportunity, you’ll probably find yourself needing a little extra capital at some point. But with access to capital still a challenge for many business owners, what can you do to try to maximize your chances of successfully applying for more funding?

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How to market your business on social media: Part 2 - Twitter

Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter. According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers. But Twitter requires different strategies.

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How to market your business on social media: Part 1 - Facebook

Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones. Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.

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10 management skills all business owners need

 Collins dictionary describes management skills as, “skills regarding the technique, practice, or science of managing a company, business, etc”. But what management skills do you need to run a small business? And do all small business owners have them?

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How the Delta variant impacts 2022 enrollment: Are you ready?

The stakes are high this open enrollment season. Learn about three practical tactics for a safe and effective enrollment.
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Free ebook – The Buyer's Guide to Voluntary Benefits

Download our free eBook, The Buyer's Guide to Voluntary Benefits, to learn more about voluntary benefits and why your business will benefit from offering them.