How to market your business with an event

Since a good event takes time to pull off, the time to start planning is now. If you’ve not done an event before, it does take some planning, but the rewards – new customers, customer loyalty and great new contacts – can definitely be worth the man hours.

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9 Seattle women in tech who are defying the odds

According to Catalyze Seattle, the Emerald City is a hotbed for tech companies. Yet just 17 percent of all tech companies in Seattle are led by women. While organizations like TechStars Seattle are trying to fix this imbalance, there are women who are leading by example. And there’s no better time than Women’s History Month to celebrate how the city’s tech women are defying all odds.

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What is Social Media?

Social Media: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).

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The unusual team building methods of famous bosses

Team building activities are a great way to bring employees together, boost morale and potentially learn new skills. In order to retain employees’ interests, it’s important to keep these events new and fresh, allowing individuals to try something different and in some cases, somewhere different.

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Start a business in 30 days

In theory, all you need to start a business is an idea, a computer and a bit of free time. It’s never been easier, but can you launch a business inside a month?

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6 words that will help you keep customers for life

I don't think there's any question that it's a lot harder than it was 30 years ago when there was no real alternative to shopping locally, but I still believe there are things that we, as businesses, can do to make it less likely for our customers to hop online and leave us.

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Graphic showing pages of Colonial Life's employee benefits survey 101 guide.

Employee benefits survey 101

Learn how to create and implement an insightful employee survey from scratch.

Cover page of the "How to (not) lose an employee in 10 days" guide.

How to (not) lose an employee in 10 days: The guide

Best practices for retention in the new era of work

Graphic of Colonial Life's "Voluntary benefits 101" guide.

Voluntary benefits 101

Strengthen your business with our quick start guide on voluntary benefits and build a well-rounded benefits package that helps attract and retain skilled workers.