Times are changing. To keep your team together through thick and thin, you have to think smart. Here’s some common-sense advice I wish I’d had years ago.
Did you know that millennials (those aged between 18 and 34) now make up more than a third of the American workforce – making them the largest working generation? It’s a pretty staggering fact.
If you think marketing is just for the big players, think again. Businesses of all shapes and sizes can use the power of marketing to enhance their brand, connect with their customers and improve their bottom line.
If you've got a great idea for a business that has the potential to drive profits and generate a customer following, there is still the matter of transforming your idea into reality. There is more to creating a small business than simply opening up shop.
Cutting costs is second nature to most small business owners. After all any unnecessary expenses eat right into your profits. I like to think I’ve become pretty good at cost cutting over the years, so here’s a few of my top money-saving hacks. Hope they help.
It’s a sad truth that in today’s world everyone wants something for nothing. Consumers are becoming increasingly bargain-hungry shoppers – fueled by the rise of comparison websites, online auctions and discount sites. What’s worse is that more information, products and services can now be found online completely free of charge. And while consumers are lapping it up (and rightly so) I’ve found myself on more than one occasion with my head in my hands wondering how my little business and I will ever be able to compete.
Fiction loves a good business. Whether it’s in books, TV or movies, companies of every size frequently form the backdrop of compelling and captivating storylines. Sometimes, we wistfully long to be in the same fun place as the characters. Other times, we’re rooting for the evil, corporate demon to fail and fall.
Stress can play a big role in a workplace’s productivity. When your employees are stressed, it impacts their health, possibly resulting in their needing to take time off. And while they’re at work, it’s likely on their minds – have you tried concentrating when your stress levels are high? I know I can’t. A stressed workforce can be an unproductive workforce.
In an age where time is precious and the average attention span is less than a goldfish’s (yes, really), consumers want their content fed to them in a fast and easily digestible way. I’ve found that video has proven to be extremely beneficial for my business – especially when it comes to promoting the products and services I can offer in a short, succinct and consistent way.