How to advertise your business for $100 or less

The popularity of my Creative marketing ideas that won't break the bank and How to build your website for under $100 posts suggests you guys like to get the word out without spending too much money. Me too! And what savvy small business wouldn't. With that in mind, I thought I'd take a look at some cost effective ways to advertise your company.

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10 female entrepreneurs to watch in 2017

At the start of a new year it’s natural to think about what may lie ahead and the opportunities that may present themselves. Every year we’re seeing new innovations, startups and emerging business leaders, and 2017 looks set to be no different.

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11 techstars making a name for themselves in H-Town

As the fourth largest city in the nation, and the home of NASA's Johnson space center, Houston has its fair share of tech savvy entrepreneurs. So, we've gathered the top tech names in H-town that you really need to know and added our thoughts on what we can learn from each of them.

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Up and coming business locations in the United States - infographic

It’s not unusual for business giants to flock to a particular location in a country or city. This could depend on factors such as business-tax rates, financial programs that might be on offer there, or the cost of living and how this compares to the national average. While places such as Silicon Valley may be well-known destinations for businesses, there are many more affordable and feasible locations in the United States for companies to set up shop.

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11 Tech Seattleites That Are Out of This World

The Emerald City is not green when it comes to being a tech hub, in fact it’s pretty firmly established. With two of the biggest names in tech (Amazon and Microsoft) and one of the biggest names in Aerospace (Boeing) in very close proximity, this bustling young city has some amazing tech endeavors founded and run by some incredible Seattleites.

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Networking tips for introverts - infographic

For the introverts among us, conversing or networking with people at events can be a difficult and daunting experience. Despite wanting to get the most from the event, factors such as social anxiety and worry might sometimes get in the way. However, there are ways to combat these feelings, and it is possible for more introverted people to network just as effectively as extroverts.

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9 low cost ways to market your business this holiday season

With the holiday season upon us, it’s important to have a clear plan of how you’re going to market to your customers (existing and prospective!) during this period. I recently wrote about how to create a holiday marketing plan, but what about some low cost practical marketing ideas to go with that? That’s what I’m going to look at here.

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How to create an awesome holiday marketing plan

Every year the holiday season creeps up on me. The leaves begin to fall and the temperature starts to drop and before I know it there are holiday ads on the TV and stores are stocked floor to ceiling with decorations, stocking fillers and gift wrap.

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Graphic showing pages of Colonial Life's employee benefits survey 101 guide.

Employee benefits survey 101

Learn how to create and implement an insightful employee survey from scratch.

Cover page of the "How to (not) lose an employee in 10 days" guide.

How to (not) lose an employee in 10 days: The guide

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Graphic of Colonial Life's "Voluntary benefits 101" guide.

Voluntary benefits 101

Strengthen your business with our quick start guide on voluntary benefits and build a well-rounded benefits package that helps attract and retain skilled workers.