Many of us know social media as a way to maintain connections with old friends and colleagues. According to the Pew Research Center, 69 percent of American adults use some form of social media.  It can also work wonders for companies, when utilized effectively. 

Knowing the ins and outs of the social media world are crucial to any business that wants to be heard and get noticed. Size doesn't matter on the social-scape, just style. See how this ever-growing field impacts your business, and how you can use it to your advantage. 

Learn how you can better promote your business when recruiting new employees. By following these five tips, you can get the word out about your company’s benefits and perks – and stand out from the competition.  

Quality and innovation are improved if everyone at every phase of the process thinks of that ultimate consumer, but what does that mean for most of your workforce? Learn how to keep a customer-centric approach to your business, even if that customer if a bit hard to find. 

If any of these women have anything to do about it, 2017 in Atlanta is shaping up to be a great year for women. Here's how nine women are trailblazing across Atlanta in multiple industries - from startups to Fortune 500 companies - and what you can learn from them.

For companies battling through tough economic times, effective internal communications may not sound like a top priority. But clear and effective communication within a company, no matter what size, is a big deal. Get it wrong and you’ll soon have a workforce that is unsure, inefficient and struggling with motivation.

Since a good event takes time to pull off, the time to start planning is now. If you’ve not done an event before, it does take some planning, but the rewards – new customers, customer loyalty and great new contacts – can definitely be worth the man hours.

Fail faster; succeed sooner, as they say in Silicon Valley. Learning from those who hit the hard times so you can avoid expensive mistakes before they happen is also a good idea when it comes to succeeding in business. Here are four examples of businesses that made it through hardship and came back stronger than ever.

During the hiring process, recruiters or hiring managers come across all kinds of résumés: the good, the bad and the ugly, as we discovered when decoding résumé jargon . While you hope that there will be more in the good section than the others, the rise of common clichés appearing on résumés often puts paid to that. It seems that in a bid to stand out from the crowd, many job-hunters use language and clichés that don’t translate as well to prospective employees as they’d hope, instead making them stand out for less appealing reasons.

Instagram is a global phenomenon that can be surprisingly great for small businesses. Here’s how to make it work for you.