Colonial Life expands free benefits education website options
Customized websites offered to companies with as few as 100 workers
COLUMBIA, S.C. (Oct. 10, 2013) — Employers can take advantage of new website options to help their employees understand their individual financial protection needs and benefits options, thanks to expanded customization features on Colonial Life’s free Youville® benefits education website.
“Employers are spending a lot of money on benefits,” said Dana Bagwell, director of benefits communication and education at Colonial Life. “The new customization options on Youville help employers personalize their benefits information to make it relevant for their workers. Helping employees understand their needs and their choices is the key to getting the engagement and participation that make a benefits program successful.”
Employers can get choosy from the website’s opening page by selecting either a colorful, creative design or a more traditional corporate design. Both looks allow employers to then customize the site for their business with:
- Their logo
- A welcome header and message
- Featured home page content
- A core benefits spotlight
- Information about the Colonial Life benefits the employer is offering
- A link to their preferred scheduling tool for one-to-one benefits counseling session appointments
“Content sections can be turned on or off, giving employers control over the information and what they want to emphasize to make their benefits program as effective as possible,” Bagwell said. “If they want to focus on the company’s core benefits, the site can emphasize that. If they want to focus on increasing participation in individual benefits counseling sessions, the site can drive that.”
Another new feature on Youville is a series of product videos. Two-minute looks at the need for disability insurance, life insurance and accident insurance are available now. Videos on cancer, critical illness and hospital confinement insurance will follow in the next few months.
The website enhancements also include an exchange version for employers that are sending employees to the health insurance marketplace to purchase their own coverage. This version answers questions about how to enroll in an exchange, qualification for subsidies and the different plans available.
The new customizable options are available to employers with as few as 100 employees, but employers of any size can take advantage of the Youville site, Bagwell said. “Smaller employers have the same needs as larger companies to personalize their benefits communication and drive greater participation and engagement,” she said.
About Colonial Life
Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 80,000 businesses and organizations, representing more than 3 million of America’s workers and their families. For more information visit www.coloniallife.com or connect with the company at www.facebook.com/coloniallifebenefits, www.twitter.com/coloniallife and www.linkedin.com/company/colonial-life.