Colonial Life launches new website to connect with America’s workers
WorkLife covers the “news of the workplace"
A new website — WorkLife — from employee benefit leader Colonial Life helps consumers make the most of their work life.
With stories about workplace issues, career development, benefits packages and healthy living tips, Colonial Life will share its knowledge to support consumers as they navigate the ins and outs of their time on and off the clock.
“We spend a third of our time working, so it’s important to know how best to juggle our world at work with our commitments at home,” said Jim Sabourin, the company’s senior vice president of Corporate Communications. “WorkLife provides content that supports the search for career success, work-life balance, financial stability and overall health and well-being.”
WorkLife helps keep consumers engaged and informed about workplace issues, especially when it comes to their benefits. Colonial Life recognizes the strong need for education around benefits and insurance in general. According to LIMRA, the average U.S. consumer can only answer 3 out of 10 questions correctly in a survey on disability.
Consumers also can get to know the company better through stories about its community partnerships, social responsibility initiatives and public policy efforts.
Visitors to the site are encouraged to share the stories that resonate with them through social sharing buttons that are front and center on the site and in the stories themselves.
“We’re excited about the opportunity to engage with consumers through topics they are interested in, while at the same time helping to increase their knowledge of their workplace benefits,” Sabourin said.
About Colonial Life
Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 80,000 businesses and organizations, representing more than 3 million of America’s workers and their families. For more information visit www.coloniallife.com or connect with the company at www.facebook.com/coloniallifebenefits, www.twitter.com/coloniallife and www.linkedin.com/company/colonial-life.