New Corporate Identity
 
  The story behind our new logo and what it represents.
Day after day, life brings positive experiences and unforeseen challenges. The key is to maintain proper balance. That balance is reflected in Colonial’s new brand identity, which will become the icon that symbolizes supplemental insurance.

Colonial Supplemental Insurance is the core and the nucleus – for what happens next.

Each element of the logo has a unique representation. The blue “C” represents the good in life, while the gray “C” stands for unforeseen challenges. Together, they represent protection for you and your family.
Colonial Supplemental Insurance

The inner circle characterizes Colonial as the core – offering balance, continuity, and peace of mind – for what happens next.

A Brand New Marketing Brand
First of all, our company name has not changed. Colonial Supplemental Insurance is the new marketing brand for Colonial Life & Accident Insurance Company.
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Colonial Life & Accident Insurance Company is a subsidiary of Unum Group
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"Colonial Life," the logo and "making benefits count," separately and in combination, are registered service marks of Colonial Life & Accident Insurance Company. All rights reserved.

Colonial Life products are underwritten by Colonial Life & Accident Insurance Company. Coverage has exclusions and limitations that may affect benefits payable. Coverage may vary by state and may not be available in all states. See your representative for complete details. Colonial Life is the marketing brand of Colonial Life & Accident Insurance Company.

We made this decision in order to capitalize on the growing popularity of supplemental insurance in the market place. Our current name does not truly represent who we are. We sell much more than life and accident insurance.*

Colonial Supplemental Insurance is shorter, professional, and stays true to our product category. Our new branding and advertising campaign is intended to educate consumers on the value of supplemental insurance.

A Brand New Tag Line
As part of our new corporate identity, we have created a tag line to accompany the Colonial Supplemental Insurance		 brand name. We want to be known as the company that’s here for our customers – for what happens next. We are the company that helps bring balance, continuity, and peace of mind when the unexpected happens. We are committed to serving our customers in their time of need, when unforeseen challenges come their way.


* Products not available in all states.

"Colonial Life," the logo and "making benefits count," separately and in combination, are registered service marks of Colonial Life & Accident Insurance Company. All rights reserved.